Understand & Target
AI at the service of your customer knowledge
Imagine being able to:
- Identify all your potential customers independently, using just a few key words,
- Know their expectations, and categorize them into different buyer personas,
- Exchange with your personas live,
- ctivate them in cookieless with just a few clicks on Meta, or programmatically!
User JournAI's Understand & Target solutions takee advantage of Artificial Intelligence (AI) and Generative AI to revolutionize digital marketing, offering a complete solution for understanding, interacting with and activating target audiences.
How does it work?
Analysis of unsolicited audiences
"Understand + Target" uses AI to capture and analyze unsolicited interactions, such as comments and mentions on social platforms, using around 15 keywords and brand quotes.
Modeling and categorizing buyers personas
By combining AI and generative AI, "Understand + Target" generates detailed buyer persona profiles enriched with over 600 insights thanks to AI modeling of data, characteristics, and propensities reliably derived from third-party insight providers and studies such as Statista and GWI.Transforming data into human language
With generative AI, "Understand + Target" transforms data analysis into human language, offering enriched insight and the ability to engage in interactive dialogues such as small focus groups to better understand consumer behaviour.Activating buyers personas on Meta and the Open Web
"Understand + Target" then enables each buyer persona to be activated directly on Meta, programmatically and CTV directly or via your agencies, in 100% cookie-less mode, offering total automation of marketing relevance from consumer knowledge through to targeting.