How can you strengthen consumer and market research by creating digital twins?

User JournAI leverages Generative AI to transform how brands gain consumer insights.

At the heart of this approach is Understand, the solution that uses advanced algorithms to create "Digital Twins" - accurate virtual replicas of consumers.

These twins allow for real-time market research, significantly reducing costs while achieving unprecedented levels of accuracy. Unlike traditional costly and more time-consuming methods, Understand employs a revolutionary approach to overcome these limitations.

Understand analyzes billions of public data points from social media, online forums, and other sources to construct these digital replicas. They not only represent the interests, habits, passions, and opinions of consumers but also provide a realistic portrait of their behavior.

With this technology, brands can conduct virtual surveys, focus groups, and test scenarios interactively. This allows for immediate insights into products, campaigns, and marketing strategies before committing real resources. It also enables precise segmentation of target audiences, maximizing return on investment.

What is a Digital Twin?

A "Digital Twin" is a digital replica of a consumer. Through the analysis of various online data, Understand creates twin personas that reflect the real behaviors and decision-making processes of consumers.

Creating a "Digital Twin" starts with collecting the consumer's digital behavioral footprint and extracting information from public sources: interactions on social media, participation in online forums, reviews of products and services, and much more. These raw, seemingly fragmented data are processed and integrated using advanced artificial intelligence and machine learning algorithms.

Natural Language Processing (NLP) plays a fundamental role in this process, enabling Understand to decode not only the explicit content of information shared online but also the semantic nuances, emotions, and implicit opinions. The result is a detailed and multidimensional portrait of each consumer, far beyond simple demographic data.

What does the data capture?

• Sphere of Interests: What are the consumer’s passions, hobbies, and areas of interest?
• Opinions: What ideas, values, and beliefs guide the consumer’s choices? How do they perceive brands and products?
• Behavioral Patterns: What are their online and offline shopping habits? Which channels do they prefer for obtaining information and interacting with brands?

The high level of detail and accuracy of twin personas opens up extraordinary new possibilities for companies seeking to understand and anticipate the needs of their target audience.

How can it be applied? 

• Surveys and Questionnaires: Twin personas interact with these tools as real consumers would, providing immediate insights on products, campaigns, and strategies.
• Virtual Focus Groups: Personas facilitate the creation of focus groups, allowing observation of group dynamics, collection of qualitative feedback, and testing of new ideas in a controlled, bias-free environment.
• Individual Interviews: Interviews with personas allow for exploration of specific areas of interest and obtaining detailed insights into consumer motivations and expectations.

Benefits of User JournAI

Our Understand solution stands out due to its use of "Digital Twins" and generative AI to create predictive models and analyze consumer behaviors. Its benefits include:

• Speed: Interactive models, always updated, simulate consumer reactions 90 times faster than traditional methods.
• Reduced Cost: The process is 11 times cheaper due to automated language models.
• Largest Global Panel: Social media data analysis enables the construction of consumers’ digital DNA.
• Spontaneous Opinions: The collected data is unsolicited, thereby reducing survey biases.

Scientific Methodology

The technology is based on solid scientific foundations, relying on research demonstrating that language models can accurately simulate human behaviors. This allows for the reflection of consumer preferences, price sensitivities, and purchasing behaviors.

Eliminating Biases

User JournAI takes several measures to eliminate biases in its processes:

• Diversity of Data: Models are trained on a wide range of representative data.
• Neutral Question Design: Questions are formulated to avoid favoring a particular outcome.
• Regular Evaluations: Teams regularly assess their models to correct potential biases.

These strategies ensure accurate and representative results, providing brands with reliable insights for their marketing strategies.

User JournAI is innovating market research by using AI to create extremely accurate "Digital Twins." Through the platform, brands gain real-time insights, reducing costs and improving the precision of their marketing decisions. By overcoming the limitations of traditional methods, Understand opens new perspectives for understanding and anticipating consumer needs while eliminating biases for reliable results.

Want to find out more of what we can do for you?  Contact us!